The Role of E-commerce in Optical Retail

The Role of E-commerce in Optical Retail

E-commerce is transforming the optical industry, offering convenience and customization to consumers.

4.1. Virtual Try-On Technology

Retailers like Warby Parker and Clearly are leveraging AR technology to help customers try on glasses from home.

4.2. Subscription Services

Contact lens subscription plans are growing in popularity, providing customers with consistent deliveries and competitive pricing.

Despite its growth, online optical retail faces hurdles such as ensuring proper fittings and competing with in-store experiences.